Over the last year there has been a big rise in the presence of hip carriers online. With cheap options that are heavily discounted popping up across social media and Amazon. Often accompanied by pressure marketing tactics such as ‘must end today’, sales and claims to be ‘the most comfortable carrier’, it’s worth asking the question - are they worth the influencer fuss? Senerah, Bamboraco and many other brands that use these tactics give no safety testing details and widely show unsafe...

Understanding the Risks of Online Babywearing Products Is it in the sale with only 24 hours left on an amazing deal? Then perhaps it’s not safety tested. Don’t be taken in by these videos that seem to be doing the rounds. So many red flags and pressurised sales tactics should always be your sign to step back and stop. This has all the markings of a scam. The Dangers of Misleading Marketing The video and photos show a hoodie that the website claims is a safe baby carrier from newborn until 12...

Getting ready for your baby to arrive is a strange time. Filled with excitement, apprehension and a long to do list! So many of us will have a project list we want to finish before little one arrives... Tidy the house, finish that DIY project, decorate a nursery... the list goes on! But no matter how varied everyones to do list is - there is one feature that is pretty universal: research what new things you need to buy. And blimey, does the internet have an opinion on this! So I'm not going...